AT&T arrogance (and method behind it?)

[Dick Dunn]

If you were doing marketing at AT&T, and saw all the hell-raising about the
exorbitant price of the recent BLTJ issue, you might be a little stung by
all of the criticism.  In particular, it might hit home that the criticism
is mostly justified.  However, if you're a decent marketeer you'd have
developed a thick skin, and you'd realize that publicity is publicity!
Probably more people are aware of this issue BECAUSE of its price.

This is only a conjecture, of course...but if abrasive, obnoxious marketing
practices can be used to sell TP, deodorant, and plastic hamburgers--why
not technical journals?
-- 
Dick Dunn	{hao,ucbvax,allegra}!nbires!rcd		(303)444-5710 x3086
   ...Are you making this up as you go along?